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Tackle Today: That’s a $%#@!! company, go long

January 3, 2019

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≈ Do you want to be right or to make money? ≈

For two weeks now Azul has been one of our stock picks for the famous Stock Report.

Azul S.A. is a Brazilian corporation that provides passenger and cargo air transportation services in Brazil. The company was incorporated in 2008 and is headquartered in Barueri, Brazil. Traded by the ticker AZUL in the NYSE, this stock is an ADR. By definition, an American Depositary Receipt (ADR) is a negotiable certificate issued by a U.S. bank representing a specified number of shares in a foreign stock traded on a U.S. exchange.

In one of our Scouting Report meetings, Azul popped up on the list. I’ve instantly recognized the logo and the map of Brazil in it, which sparked an interesting and very educational conversation between traders:

— Azul, that’s a Brazilian company. It means “blue” in Portuguese.
— Really? That’s interesting. What are your thoughts about this company?
— That’s a $%#@!! company. Go long.

And we laughed.

What that basically means is trade what you see. The rule of thumb is: airline companies are crappy, although in Brazil it can reach a whole new level. However, the uptrend is clear, it’s bullish with a possible breakout @28. Looks like we’ve been triggered into the trade.

Do you want to be right or do you want to make money?

Chart of the Day


What is amazing about being a trader is that we are visual and disciplined creatures. We see a chart, we understand the pattern and we trade. We get triggered in, we get stopped out, we take profits and losses, no matter which underlying asset we are referring to. That’s a 1-year chart of Azul (NYSE: AZUL). Beautiful uptrend, beautiful breakout. Who cares if it’s a crappy company? Go long.

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