One by one, milestones are melting in the face of the bull market’s fiery flight. But such is commonplace when asset prices mushroom to unseen heights. If record readings give you vertigo, it’s time to reframe your perspective because as I’ve mentioned previously, all-time highs are normal.

We find ourselves in the midst of a three-way horse race. Only this is a contest not for the Triple Crown, but for one of far, far more value. Consider it the $1 Trillion Market-Cap Crown. The three competitors are Apple, Amazon, and Alphabet. The meteoric rise in recent years has lifted the trio ever so close to an unheard of $1 Trillion value. Currently, Apple holds a substantial $100 Billion lead. With a market capitalization of $932 billion, the creator of all i-Things sits a scant 8% from one mind-boggling milestone.

Perhaps nothing is more apropos of our historic bull market than its creation of the planet’s first trillion-dollar company. It is the achievement to trump all achievements.

Rest assured the media will be capitalizing on the final lap of this race in the days and weeks ahead. Expect countdown trackers to multiply as the marketing boosters go into overdrive and news outlets exploit the momentous event. Headlines sporting “World’s First Trillion Dollar Company!” are big-league eyeball grabbers. You know you’d click on that crap faster than I can say Peter Piper picked a peck of pickled peppers.

If Apple reaches the fantastical land of one trillion, bears and bubble callers will identify the accomplishment as definitive evidence of exuberance, arguing that this is the latest of many signs suggesting the end is nigh.

If there’s one thing to learn from this market-cap madness, it’s this:

The stock market is the ultimate wealth builder.

Sure it’s volatile and outright bi-polar at times. And, sure, it’s spooky and haunted by bloodthirsty bear markets.  But for the diligent, patient investor it is one of the most effective ways to grow your money over time, Period. Full Stop.

Now, lest you think the journey to $1 Trillion has been a leisurely ride, let it be noted that Apple Inc has suffered many crashes along the way. Just look at the history of AAPL bears:

Holding fast when 33% to 83% of your investment goes up in smoke requires intestinal fortitude of the highest order. Further, for every Apple, Amazon, and Alphabet that have gone on to eat the world, there are hundreds, nay, thousands of promising hopefuls that are now eating dirt in a graveyard somewhere.

Financial freedom is a journey

The Tales of a Technician series is brought to you by Tackle Trading.

Sign up now and gain unfettered access to all of the quality content and powerful Scouting Reports that our Pro Members enjoy for 15-days absolutely free with no strings attached and let us show you what your trading has been missing.

# Sign up now for a 15-DAY FREE TRIAL #

Legal Disclaimer

Tackle Trading LLC (“Tackle Trading”) is providing this website and any related materials, including newsletters, blog posts, videos, social media postings and any other communications (collectively, the “Materials”) on an “as-is” basis. This means that although Tackle Trading strives to make the information accurate, thorough and current, neither Tackle Trading nor the author(s) of the Materials or the moderators guarantee or warrant the Materials or accept liability for any damage, loss or expense arising from the use of the Materials, whether based in tort, contract, or otherwise. Tackle Trading is providing the Materials for educational purposes only. We are not providing legal, accounting, or financial advisory services, and this is not a solicitation or recommendation to buy or sell any stocks, options, or other financial instruments or investments. Examples that address specific assets, stocks, options or other financial instrument transactions are for illustrative purposes only and are not intended to represent specific trades or transactions that we have conducted. In fact, for the purpose of illustration, we may use examples that are different from or contrary to transactions we have conducted or positions we hold. Furthermore, this website and any information or training herein are not intended as a solicitation for any future relationship, business or otherwise, between the users and the moderators. No express or implied warranties are being made with respect to these services and products. By using the Materials, each user agrees to indemnify and hold Tackle Trading harmless from all losses, expenses, and costs, including reasonable attorneys’ fees, arising out of or resulting from user’s use of the Materials. In no event shall Tackle Trading or the author(s) or moderators be liable for any direct, special, consequential or incidental damages arising out of or related to the Materials. If this limitation on damages is not enforceable in some states, the total amount of Tackle Trading’s liability to the user or others shall not exceed the amount paid by the user for such Materials.

All investing and trading in the securities market involve a high degree of risk. Any decisions to place trades in the financial markets, including trading in stocks, options or other financial instruments, is a personal decision that should only be made after conducting thorough independent research, including a personal risk and financial assessment, and prior consultation with the user’s investment, legal, tax, and accounting advisors, to determine whether such trading or investment is appropriate for that user.