Dearest reader,

The year was 1813 known as Regency Era in London where the ti me had come yet again for “The Social Season”. A period in which the “Ton”, the upper echelon of London society would devote a few months out of the year to host events and balls that were organized so that the young members of the ton could mingle in search of a match. A marriage market if you will for debutantes entering the market for the first time to find a suitor before they got labeled “the spinster” as written by the modern-day tabloid Lady Whistledown. She continues to write that should the brides-to-be portray a glimmer of displeasure when presented to her Majesty the Queen, “a young lady’s value plummets to unthinkable depths”. However, should the Queen take a liking to a young lady, well all eyes would be on her the entire season. I feel inclined to use the famous Washington Post phrase “If you don’t get it, you don’t get!” Obviously those that have indulged in Netflix recent show Bridgerton know what I speak of and if you have yet to watch it, no worries there are no spoilers but must make hast darling and join the rest of us as now writing and speaking dare I say “proper English”. Lol! Ok enough of this! No idea what brought this on, perhaps I just felt the need to share my love for the show, or maybe just maybe there are similarities I noticed of how stocks are presented to us the investor, and the influence that others have over our decision-making process much like the Queen did with the debutantes. Let us explore!

Preparation: By the time we get to understand exactly how the financial markets work, we realize just how much we don’t know about the markets, monetary policies, and everything in between. However, if we were spoon-fed these terms and concepts and were groomed for the financial markets from the time we were born to the time we are ready to invest in our first stock, how different would our decisions be? The social season of match-making happened for a few months every year but these young ladies and gents were groomed for this season from birth. Young men learned to read and write, to ride a horse, to fence and the ladies learned to play the piano, knit, and have a fine eye for art. 

Courting: Once suitors took a liking to a particular debutante, the courting began. Flowers, visits to the house, promenading in public, never privately, so others would know you were being courted. When attending a ball a suitor would ask a young lady if he could have a dance and he’d write his name on an index card tied to her wrist. Mothers would have a list of girls’ names that they wanted their sons to dance with and discuss with their daughters whom they had in mind to dance with and discuss their families and backgrounds during tea time. How the family handled their debts and how much land they owned were all considered before accepting a marriage proposal. Sounds like a watchlist to me! A list of potential candidates that match our criteria of what we want in our portfolio makes sense to me. Fundamentals do matter. Knowing whether a company makes money or not, does it pay a dividend, who runs the company, does the company have integrity, how well do they treat their employees? Does the company meet your moral standards? should be things we consider before investing long term on any particular stock. 

The Incomparable: Now there are those young ladies that were favorites in their own right that increased their ranks when deemed by her Majesty the Queen to be “flawless”, couple that with a headline being called the “incomparable” by the town tabloid, and you are a shoo-in to find a suitor immediately. Wall Street certainly has an A list of the market darlings, don’t they?. These stocks are always on their best behavior and remain on the good graces of Wall Street. Apple and Microsoft come to mind and investors don’t have to think twice about these types of companies. They know that must have these stocks in their portfolio no matter what. Some stocks eventually do fall from grace either by their own doing and find ways to get back in good standing with the market and others don’t. Boeing comes to mind as a stock that fell out of favor with many investors. 

The Ruse: What’s a TV show without lies, schemes, deceit, tricks, and twists to keep the audience at the edge of their seat waiting to click the play next button on our screens? Much like other shows that portray wealthy families, when a scandal or problem arises, those with access to money and power will often win out. Well, what’s a stock market without lies, schemes, deceit, tricks, and twists to keep retail traders/investors at the edge of our computers waiting to click the buy or sell tabs on our screens? Well apparently, now we can’t always click the buy button but you get the point. Whether it’s your favorite TV show or the stock market we know to be on the lookout for the gotcha moments. Sometimes we see it coming from a mile away and other times it’s a jump scare and we get caught off guard. Just like in the movies when you are screaming at the TV at someone that is about to be in danger, do the same to yourself when watching your accounts. We are all guilty of  that one investment that is literally on the path of getting slaughtered right in front of our very eyes yet we behave as though we do not see it. 

With January soon to be behind us, month one of our “Investing Season” is done for 2021. Good thing is that the stock market stays in season unlike the social season of Bridgerton. There is no rush to get your perfect match in the market for the season does not end for us. Study, prepare and execute according to what fits your style. Lady Whistledown writes of the seasons up and comer praising her and warning her readers about the quick rise to fame stating “the brighter a lady shines, the faster she may burn” and the same can be said of the stock market. New investors to the market might see the events of this week with stocks like GME and think it crazy but it happens. It’s happened before and it will happen again.  Trade and invest wisely my friends! Shinny newer stocks will appear in the market. Old dogs will fight for a comeback. Some will crash and burn, others will not. That’s the way it goes.

Ladies tonight is our Women in trading webinar at 8:30 pm est. Click here for the link Women In Trading Webinar Let’s have tea and biscuits tonight as we talk all things market and everything in between.

Until next time Traders!

Lady Em

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Emily Muiruri

Emily Muiruri was born and raised in Nairobi, Kenya before her family moved to the US and settled in Maryland, Emily began her trading journey in January 2015 after 17 years of Property Management in the Self-Storage Industry. Like many new traders, Emily started off with directional trading strategies such as long calls, long puts and very little in cash flow strategies. Over time that has changed and now her core trading strategies are cash flow based such as are Covered Calls, Naked Puts, and Iron Condors. Though she is still a student learning and enhancing her trading skills, she has a strong desire to teach women to take control of their finances and become traders. Writing blogs is one of the ways she’s is looking to spread the word and get more women involved. Emily knows that with the right education and trading system women can be successful traders.

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